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Tag Archives: CRM

Gartner Says Worldwide Customer Experience and Relationship Management Software Market Grew 15.6% in 2018


CRM Is the Largest and Fast Growing Enterprise Application Software Segment Worldwide spending on customer experience and relationship management (CRM) software grew 15.6% to reach $48.2 billion in 2018, according to research from Gartner, Inc. CRM remains both the largest and the fastest growing enterprise application software category. Worldwide enterprise application software revenue totaled more than $193.6 billion in 2018, a 12.5% …

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Deriving Value from Marketing Automation Technologies


Across industries, marketing automation is quickly moving from early adopter use, to a necessity to compete in an increasingly ruthless market. Marketing automation solutions are designed so marketers can attract, engage and convert buyers across all marketing channels. The best of these solutions integrate with customer relationship management (CRM) systems, Salesforce automation (SFA) platforms, and web content management (WCM) systems, …

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Magnet 360 Announces Lightning Bolt Factory, for Salesforce Lightning Bolt, Empowering Companies to Deploy Faster with Partner-Built Industry Solutions


New Lightning Bolt Factory from Magnet 360, the Mindtree Salesforce practice, offers an expedited way for businesses to create communities that improve communications with key audiences Salesforce Lightning Bolt allows partners to create and distribute Salesforce Bolt solutions–containing industry-specific functionality and design–that enable companies to jumpstart development of their portal or community Magnet 360, the Mindtree Salesforce practice, has introduced their new …

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Sequoia Financial Group Transforms Client Relationships with Salesforce


Wealth management firm deploys Financial Services Cloud to deliver a 360-degree view of clients and households and personalized financial advice at scale Salesforce (NYSE: CRM), the global leader in CRM, today announced that Sequoia Financial Group—an award-winning wealth management firm that serves private, institutional and corporate clients in the Midwest and Southern U.S.—has deployed Salesforce Financial Services Cloud to transform …

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CRM In Government Sector: Scope and Challenges

Limesh Parekh

By Limesh Parekh, CEO of Enjay IT Solutions Governments today function similarly as MNC’s. The head of states are like CEO’s who are answerable to multiple stakeholders and ultimately to the citizens, their end consumers. Only difference is that the CEO in the MNC is not chosen by the consumer. Whereas the government is chosen by the people. With the …

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Is CRM Truly Costly To Implement?


Although CRM is gaining popularity within the Indian SMEs and startups, still there exists a significant number of developing companies which think that CRM is costly. CRM is considered a tool affordable and necessary only by those who have significant financial strength or operate at a substantially large scale. So, is CRM really expensive? Not exactly, in fact, CRM reduces …

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Artificial Intelligence A Business Imperative


AI may not be new in itself, but businesses across verticals and size, are increasingly adopting AI technologies for several functions. ITPV takes a look at what is driving this trend and what AI applications we are likely to see in the near future. Most people associate AI with technology giants. However, AI is not exclusive only to those with …

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Next Three Years Will See Indian Companies Investing More Time, Money And Skills In Cloud

VMware, a global leader in cloud infrastructure and business mobility, today announced key findings from a VMware-commissioned study that identifies key CIO priorities in India for the next three years. Conducted by Kantar IMRB, the study suggests how IT/ Data security is a key challenge organizations face in the mobile cloud era and how most organizations surveyed are keen to …

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C-Zentrix Looking for More Channel Partners in 2016


C-Zentric is a leading customer engagement platform, globally. It was built with a vision to creating next generation simplified call centre technology solutions that offered better 360 degrees communication for the end customer. It aims to support enterprises in setting up and managing extremely efficient, customised call center solutions. The company has a global presence and is proud to have …

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India Utilities ICT Market: Leveraging 3rd Platform Technologies to drive Digital Transformation


According to International Data Corporation’s (IDC) Forecast and Analysis 2013–2018 for the India Utilities ICT Market, IT spending by India utilities across hardware, software, and services will increase by an average 4.16% CAGR over a 5 year period to 2018. IT investments by utilities companies remain focused on delivering cost savings and efficiency gains, but change is in the wind. …

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