The 10th ISODA Summit at Baku was well supported by the tech industry fraternity. There were 25 industry sponsors including 7 ISODA member sponsors. Tripwire was the Gold Sponsor while A10 Networks, Carbonito, ESET, Extreme Networks, Sophos, Soti, TeamViewer and Zoho were the Silver Sponsors. In addition, Crayon, CoSoSys, Radware, RAH Infotech, Rapid7 and Shivaami Cloud Services were the Connect Sponsors while Parablu was the Startup sponsor. Satcom and TechnoBind were the support sponsors.
Amongst the ISODA members, AntMyERP, Apical Impex, Choice Solutions, Professional Softec – Computax, Enjay IT, IT Simple and ACPL—Klassify also supported the Summit. All the sponsors elaborated on their use cases during the sessions at the program instead of delineating their product features.
115 of the top channel partner CEOs were present at the Baku Summit and there were relevant quality learnings mutually beneficial to sponsors and partners during the various networking sessions. The list of the participating members was shared with all the sponsors well before the event date.That gave them an opportunity to reach out to the partners and fix up meeting slots during the TechSummit, well in advance. A press Interaction followed all the presentations. The sponsors got an opportunity toshare with the Media representatives their thoughts for India Market and how they would like to propagate their story better through the ISODA Community.
The sponsors and the delegates interacted with Hon. Deputy Minister Almir Velizadeh (Transport, Communications and High Technologies, Republic of Azerbaijan) and Hon. Ambassador to Azerbaijan Mr. B Vanlalvawna (Government of India) at the inauguration. The Hon. dignitaries presented their vision for Azerbaijan and invited the ISODA community to work closely on developing their country even further.
Addressing the gathering, TSX, Chairman, Jiten Mehta, said, “This is our tenth successful event and we are seeing great response from the OEMs. Day by day there is an increase in the cost in organizing this kind of events and without their help, this kind of event would not have been possible. I would like to thank all the OEMs who have supported us in this event, and I would look forward to being part of the event next year also. We will make sure that you get best return of investment from this event.”
Thanking the sponsors, Amarnath Shetty, Chairman, ISODA said, “The event hall was full with 100% presence of the partner. Keeping the crowd in the hall was a challenge but we did it. We always try to make it better and bigger. We request all the sponsors to follow up with us throughout the year. We want the discussion to happen till the next summit so that you get the ROI. We have regional committees and chapters. In our website you can find all the contacts of the management committee of the ISODA. You can ask your team to contact them all. From our side, our relationship manager will be in touch with your team.”
Manasi Chakraborty Saha, President, ISODA, echoed. “I am in the management committee for last six years. I see a tremendous growth in the media engagement, growth in the relationship with the sponsors and increase in the number of the partners. One of the OEMs – SOPHOs, which is there with us in the tech summit for last many years. This shows that their ROI is better. We are here to do networking and business. We do parties but we also ensure larger scope of business outcome.”
Added Vimesh Avlani, Secretary, ISODA “Benefit of the partners is that by attending the Tech Summit, partners come to know about various offerings from the OEMs. We are also eager to give back your ROI with us. Any time you have any challenge, pls. reach out to us. Those members who have not attended the tech summit can also be reached for any business support.”
The Business Excellence Awards was awarded to 5 top members amongst 25 members. Jiten Mehta, TSX Chairman said, “The ISODA Excellence Awards are much coveted because they reaffirm that being part of the association and being awarded means the entrepreneurs are on the right track to business growth. It is the biggest contingent with a record-breaking 115 members who have travelled to Baku with us”.
WINNERS OF ISODA EXCELLENCE AWARDS
- Business Excellence Winner- Dev Information Technology Ltd.
- Best Digital Transformation Partner- DMACQ Software Pvt. Ltd.
- Best Innovations Partner- Network Techlab India Pvt. Ltd.
- IT Services Partner of the year- Futuresoft Solutions Pvt. Ltd.
- Best Software Solutions Partner- Professional Softech Pvt. Ltd
The sponsors too showered fulsome praises for the ISODA Summit.
Sahil Jamnawale, Key Alliance Manager – SAARC, Tripwire, said, “ISODA is a great platform to meet top partners in the country. With ISODA, this is our second year of engagement. Last year also we have seen a good success but this year I see an incremental interest from the partners. I would like to continue with ISODA summit next year too.”
Ajay Joshi, Country Manager, ESET, added, “As ESET is a hundred per cent channel driven company, partners are the key cornerstone for our market/ business growth. I have been associated with ISODA earlier also – so also our distributors. Globally ESET is much more focused on the enterprise products now. It is part of our major GTM strategy in India to get associated with partners. So, we started with ISODA summit and would keep partnering with other partners’ centric endeavors too.”
Sanjay Gangadharn, Regional Director – SAARC, A10 Networks said, “A10 has been present in India for last seven years+. We have been present in the application delivery and security market. When we started in India, we were focused on the telco sector but now with building more focus on security, we feel that we need bigger reach in the market. We have a very good customer base now as credible references and partners can take benefits of that. That is something we wanted to convey to the market. We are already working with some of the partners, but we wanted to reach out to a larger community and see how we can make 1+1= 11.”