US based tech giant Google reportedly announced its association with telecom major Bharti Airtel on January 2020. This happened in a bid to compete with Microsoft and Amazon in cloud-based technologies.
Airtel under this collaboration will offer services provided by Google’s G Suite. According to claims made by the companies, these services is likely to help SMBs which are the current clients of Airtel’s information and communications technology (ICT) services for setting their operations online. In India, Airtel reportedly has a subscriber base of 325 Mn and it serves over 2500 large businesses and more than 500K SMBs.
Thomas Kurian, CEO at Google Cloud while speaking about this collaboration with Airtel reportedly stated that the capabilities of G Suite once merged with Airtel’s digital business offerings can drive digital innovations for thousands of Indian businesses.
This association comes after Reliance JIO’s deal with Microsoft US-based tech giant which will help JIO provide Microsoft’s cloud-based services.
Even Microsoft and JIO’s association is targeted at SMB’s business in India. Businesses which need access to collaboration, cloud-based productivity and business application will gain from this association. Under this partnership, JIO is providing Microsoft Office 365 productivity suit along with email exchange support to start-ups.
JIO through this association is gaining Microsoft’s speech and language cognitive services for the device ecosystem it has. The device ecosystem provides support in 13 languages and it also has the flexibility to add other languages.
Notably while both Microsoft as well as Google have partnered with Telecom majors, Amazon Web Services (AWS) still happens to be the clear leader with cloud-based industries without any tie-ups of this sort.
AWS recently announced the rolling out of its AWS Wavelength in association with 5G network providers such as Vodafone, Verizon, SK Telecom and KDDI. AWS Wavelength is likely to help software developers in terms of building applications which run latency-sensitive programmes on mobile phones and connected devices and nevertheless, it has been designed keeping 5G networks in mind.
The company is also known for operating the AWS EdStart programme in India which was launched not less than a year ago. AWS EdStart has been assisting many entrepreneurs in building of online learning, campus management solutions, analytics on its cloud by renting out bandwidth and server space.
A recent announcement by the company suggests that PlayAblo, Eckovation and Kings Learning happens to be the latest start-ups to join AWS start-up programme and utilise the company’s cloud technology.