EMC has released the findings of a survey that highlights IT decision makers’ perspective on IT’s role as an enabler of business change during the shift towards the mega trends of cloud, mobile, social and big data. The impact of the mega trends has changed the expectations of consumers and end users who increasingly want to interact online, anytime and from anywhere, making IT more important than ever before.
The survey reveals that in India IT is viewed as a strategic enabler to grow business and better connect with customers. The top three areas where these trends will have an impact are improving customer experience (52%), streamlining business functions and efficiencies (39%) and management of mission critical business operations (34%)
The survey highlights that 95% of respondents believe that CXO consider IT as a strategic lever to grow the business.
The top three business priorities when implementing new technologies in organizations from India are: to enhance customer experience to 51%, automate processes 41%, and improve capabilities for sales and marketing to 38%.
77% of respondents agreed that their organization sees the increasing role of automation such as software defined storage- as critical to business growth.
Rajesh Janey, President, India and SAARC, EMC said, “It is no surprise that businesses in India believe that IT is a key strategic enabler for business growth and are keen to take advantage of next generation technologies-including hybrid cloud solutions to give their companies a competitive advantage. SMAC challenges enterprise to take advantage of the positive disruptions of the digital ecosystems. These technologies are quickly changing the way companies relate to their customers, interact with employees, and bring products and services to market.”
Advantages of Mega Trends
91% CIOs believe that SMAC stack will provide competitive advantage for their organization.
Over the next year the top areas where respondents expect to see an influence from these mega trends are improving customer experience 52%, streamlining business functions and improving efficiencies 39%, and management of mission critical business operations (34%).
As business operate increasingly online, 76% CIOs identified need of joint public and private cloud services-hybrid cloud as a means for greater agility and security.
Entering into the cloud arena, EMC has collaborated with cloud service providers Netmagic and Sungard AS, as part of a larger effort to target the cloud market opportunity in India which is estimated to be $1 billion by 2015 according to Greyhound Research.
EMC is working with each cloud provider to offer customers a consolidated, customer focused approach to designing, architecting, and running a hybrid cloud to deliver the speed and agility of public cloud services, with the control and security of private cloud infrastructures. At Present EMC will focus on manufacturing, healthcare, retail, BFSI and IT/ITES sectors for cloud adoption.
Sanchit Vir Gogia, Chief Analyst and Group CEO of Greyhound Research said, “The addressable cloud market in India is expected to hit the $1billion mark by 2015. This massive growth is being driven by the advent of social, mobile, analytics, and cloud (SMAC)and its quick transition from being a mere buzzword to impacting the delivery of business outcomes for enterprises. SMAC is helping organizations reduce their CAPEX, enhance customer engagement, increase productivity and work on outcomes that matter to business. Most CIOs today recognize this change and are talking about using technology that drives real business outcomes, the key to which is successful collaboration between service providers and IT vendors.”
Collaboration with Netmagic combines Netmagic’s SimpliCloud, their public cloud offering, an enterprise grade IaaS (Infrastructure as a Service), cloud platform with EMC hybrid cloud and VMware virtualization solutions, helping customers accelerate and enable their journey to hybrid cloud.
EMC will empower Sungard AS Recovery-as-a-Service offering for disaster recovery. This offering from Sungard AS, a leading provider of information availability through managed IT, cloud, and recovery services, provides customers in the enterprise market with SLA driven services to optimize the uptime, productivity and efficiency of their IT operations.