Wednesday , 26 July 2017
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The Commercial Bank Successfully Completes a Pilot on a Cloud-Based Blockchain Network with Infosys Finacle


Infosys Finacle, part of EdgeVerve Systems, a wholly owned subsidiary of Infosys (NYSE: INFY), and The Commercial Bank, Qatar’s first private bank, along with its subsidiary and associates (“Group”), today announced the successful completion of a pilot on the first ever cloud-based blockchain network to process international remittances. Commercial Bank, along with its subsidiary Alternatifbank (“ABank”)  in Turkey and its …

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InsideView predicts top 5 B2B marketing technology trends to watch out for in 2017


Disruptive innovations in Mobility, Social, Analytics and Cloud along with rapid adoption of concepts such as Internet of Things, Virtual Reality and Artificial intelligence by customers has drastically altered the rules of engagement. The greatest impact these technologies have had is on the buying behavior of today’s B2B customers. Their decision making has become akin to B2C consumers, fickle, highly …

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Future Group Selects Cognizant to Enable its Consumer Goods Business to Become a Connected Enterprise


Future Group Selects Cognizant to Enable its Consumer Goods Business to Become a Connected Enterprise Cognizant (NASDAQ: CTSH) today announced that it has been selected by Future Group, a leading Indian multi-brand retailer, as a strategic partner to transform Future Consumer Limited (FCL), Future Group’s consumer goods business, into a connected enterprise to achieve higher levels of efficiency, agility and …

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HDFC Bank selects Adobe Marketing Cloud to deliver personalized customer experiences


HDFC Bank, one of India’s leading banking and financial services company and one of the 1country’s most valuable brands, today announced that it has selected Adobe Marketing Cloud platform to deliver personalized digital experiences to its 37 million customers. This multi-million dollar deal represents one of the biggest implementations of Adobe Campaign globally, and reinforces HDFC Bank’s commitment to taking …

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Housing.com increases conversions and lowers bounce rate by 40% with new PWA Company


Housing.com is one of India’s top startups. On track to receive 50 million visits this year, it has become one of the leading online real estate platforms in India. After building Housing Go, a Progressive Web App (PWA), they saw a 38% increase in total conversions across browsers. The new PWA also delivered higher-value users, with visitors spending 10% longer …

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Tech Mahindra and DxContinuum to offer Cloud based predictive analytics to deliver Next Generation sales solutions


Tech Mahindra Limited, a leading provider of IT, Networks & Engineering solutions and Business Process Outsourcing services and DxContinuum, Inc., a leader in the field of predictive analytics for sales and marketing teams, have collaborated to provide a highly intuitive and usable solution for business-to-business (B2B) sales organizations. The joint offering delivers highly accurate forecasts, dramatically boosts productivity and enables …

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Keeping in mind the growth of IT solutions in every step of marketing value chain, The National Association of Software and Services Companies (NASSCOM) today organized the second edition of the MarTech Confluence 2016 at Hyatt Regency in Mumbai. With the theme, Marketing Technology: The Innovation that drives ROI, this year’s confluence focused on the need for digital solutions to …

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Wigzo’s ‘Revolutionary Dashboard’ to Redefine the Future of Marketing-Tech in India


  Wigzo, a Next Generation Marketing Automation Platform,which blends customer intelligence with marketing automation to offer personalized experiences,has revamped its machine learning algorithm driven dashboard to an all new ‘Customer-Intelligent Suite’. The upgraded version will change the dynamics of reporting and analytics when it comes to digital marketing and ensure increased customer acquisition for brands. The new dashboard is one …

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Journey Designer by Webengage is all set to change the paradigm of marketing automation


WebEngage, one of the India’s leading SaaS companies, launched their latest product, Journey Designer. The product is a marketing automation tool which will let online businesses, from e-commerce to BFSI to travel to everything in between, visually design and implement their engagement plan across user’s lifecycle. It would give businesses a holistic view of the user’s interaction with their website …

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How to Meet Your Buyers Demands- The IT Marketing Game Changer


The rapid changes in communication technologies and awareness techniques have turned the market for IT on its head. It’s now a constant war of wits between an extremely well informed buyer and a terribly competitive seller. What makes them tick? What’s the strategy that helps the dynamics of better and best take marketing to a whole new level? With almost …

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