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InsideView predicts top 5 B2B marketing technology trends to watch out for in 2017

b2b-marketing-technology

Disruptive innovations in Mobility, Social, Analytics and Cloud along with rapid adoption of concepts such as Internet of Things, Virtual Reality and Artificial intelligence by customers has drastically altered the rules of engagement. The greatest impact these technologies have had is on the buying behavior of today’s B2B customers. Their decision making has become akin to B2C consumers, fickle, highly …

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Future Group Selects Cognizant to Enable its Consumer Goods Business to Become a Connected Enterprise

Cognizant-Healthcare-Payer-Business

Future Group Selects Cognizant to Enable its Consumer Goods Business to Become a Connected Enterprise Cognizant (NASDAQ: CTSH) today announced that it has been selected by Future Group, a leading Indian multi-brand retailer, as a strategic partner to transform Future Consumer Limited (FCL), Future Group’s consumer goods business, into a connected enterprise to achieve higher levels of efficiency, agility and …

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HDFC Bank selects Adobe Marketing Cloud to deliver personalized customer experiences

hdfc-bank

HDFC Bank, one of India’s leading banking and financial services company and one of the 1country’s most valuable brands, today announced that it has selected Adobe Marketing Cloud platform to deliver personalized digital experiences to its 37 million customers. This multi-million dollar deal represents one of the biggest implementations of Adobe Campaign globally, and reinforces HDFC Bank’s commitment to taking …

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Housing.com increases conversions and lowers bounce rate by 40% with new PWA Company

housing

Housing.com is one of India’s top startups. On track to receive 50 million visits this year, it has become one of the leading online real estate platforms in India. After building Housing Go, a Progressive Web App (PWA), they saw a 38% increase in total conversions across browsers. The new PWA also delivered higher-value users, with visitors spending 10% longer …

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Tech Mahindra and DxContinuum to offer Cloud based predictive analytics to deliver Next Generation sales solutions

tech-mahindra-and-dxcontinuum

Tech Mahindra Limited, a leading provider of IT, Networks & Engineering solutions and Business Process Outsourcing services and DxContinuum, Inc., a leader in the field of predictive analytics for sales and marketing teams, have collaborated to provide a highly intuitive and usable solution for business-to-business (B2B) sales organizations. The joint offering delivers highly accurate forecasts, dramatically boosts productivity and enables …

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NASSCOM HOSTS SECOND EDITION OF MARTECH CONFLUENCE; RE-ITERATES INCREASING ROLE OF TECHNOLOGY IN MARKETING

NASSCOM-Consumer-Interest-Protection

Keeping in mind the growth of IT solutions in every step of marketing value chain, The National Association of Software and Services Companies (NASSCOM) today organized the second edition of the MarTech Confluence 2016 at Hyatt Regency in Mumbai. With the theme, Marketing Technology: The Innovation that drives ROI, this year’s confluence focused on the need for digital solutions to …

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Wigzo’s ‘Revolutionary Dashboard’ to Redefine the Future of Marketing-Tech in India

Wigzo-Revolutionary-Dashboard

  Wigzo, a Next Generation Marketing Automation Platform,which blends customer intelligence with marketing automation to offer personalized experiences,has revamped its machine learning algorithm driven dashboard to an all new ‘Customer-Intelligent Suite’. The upgraded version will change the dynamics of reporting and analytics when it comes to digital marketing and ensure increased customer acquisition for brands. The new dashboard is one …

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Journey Designer by Webengage is all set to change the paradigm of marketing automation

Webengage

WebEngage, one of the India’s leading SaaS companies, launched their latest product, Journey Designer. The product is a marketing automation tool which will let online businesses, from e-commerce to BFSI to travel to everything in between, visually design and implement their engagement plan across user’s lifecycle. It would give businesses a holistic view of the user’s interaction with their website …

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How to Meet Your Buyers Demands- The IT Marketing Game Changer

IT-Marketing

The rapid changes in communication technologies and awareness techniques have turned the market for IT on its head. It’s now a constant war of wits between an extremely well informed buyer and a terribly competitive seller. What makes them tick? What’s the strategy that helps the dynamics of better and best take marketing to a whole new level? With almost …

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The Future Is Automation, Even In Marketing

Automation-Marketing

Automation is the future of technology, and Marketing is no longer just a human skill. Clearly, Marketing Automation Software is slowly taking over this bastion as well, and the market for this product is expected to reach USD $5.5 Billion by 2019. Have you carved out your share of the pie yet? A decade ago, the only automation that a …

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