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Samsung Leads in Tablet Sales in Q2 2014


The tablet market in India indicated early signs of recovery in Q2 2014 after taking a sharp hit in the past couple of quarters. According to International Data Corporation (IDC), tablet market shipments in India stood at 0.86million (mn) units in Q2 2014 i.e. a quarter-on-quarter growth of 9% over Q1 2014.   “This recovery was fuelled by multiple factors. …

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Server market on growth trajectory: IDC


According to International Data Corporation (IDC), Server Market in India grew by 9% in terms of unit shipments quarter-on-quarter in Q1 2014 as against Q4 2013. This growth is primarily due to the growth in server unit shipments in Banking and Government Sector. Server market in Non-x86 segment saw a sharp decline of 45% in revenue in Q1 2014 as …

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Printer Demand 2 image

I nternational Data Corporation (IDC) has predicted that despite a major slowdown in the Indian economy in the FY 2013 the color printer segment is reflecting a 20% year-on-year growth, with mid-segment average selling value and above price-band models. “Tier III states such as Punjab, Haryana, Rajasthan, Uttarakhand, Himachal Pradesh, Odisha, Madhya Pradesh, Jammu & Kashmir, Bihar, Chhattisgarh and Jharkhand …

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It’s raining offers for Onam in IT


Onam, the festival of Kerala is in its full swing and the consumer durable brands in the region have come up with various attractive offers to celebrate the occasion with full fervor. Not only the consumer brands but the associations in the state have started gearing up to make the most out of the festive season. James Joseph, President, AKITDA …

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Partnering for Profit

There is no doubt that in order to achieve a high performance business one needs to excel in the development of meaningful customer insights and ways to put those insights into action. But since no company is successful for its insights alone as success ultimately depends upon the effectiveness and reach of its go-to-market strategy. The role of channel partners …

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Augmented Reality-The Future Tool For Marketing And Promotion


Many of us might have seen pictures with a description to scan them and see them turn alive which actually is a magical experience as it leaves the user mesmerized with the creation of a live like environment from no-where.  The credit here goes to Augmented Reality which according to many experts is set to become the dominating tool for …

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Union Budget 2014 Aligns With Industry’s Sentiments


The much awaited Union Budget 2014 is finally here and as expected has received an overwhelming response from the IT industry in India, Thanks to the numerous goodies it has blessed to the crippling industries in the country. The announcement to encourage local manufacturing, entrepreneurship and transparent governance to create an investor friendly, stable tax regime with retrospective decisions scrutinized …

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How Media Optimization Can Check Data Traffic Congestion On Networks ?


The gigantic growth in the Mobile data has compelled the operators to eye more on monetizing the data offerings than stressing on voice for an increased ARPU (Average Revenue Per User). Thanks to the smart-phones and tablets being launched almost on a weekly basis managing traffic on networks has turned into a daunting task for the operators. With the emergence …

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AKITDA Plays Role Model for IT Associations in India against e sales

AKITDA 16 Image

With price parity issue becoming a cause of concern for IT channels, the IT associations pan India is taking all measures to stop the price issue at the hands of e-commerce industry. As there is zero taxation policy in online shopping, products are sold at cheaper rates, ultimately curbing the tax benefit of the government. To stop online shopping, Kerala …

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Flood Of Budgetary Smart-phones To Tap Emerging Markets In India


For an individual residing in a semi urban or rural part of the country buying a quality smart device at a hefty price tag of INR 25-30,000 was a distant dream (atleast in most cases) the pricing issue of the smart devices was the primary reason according to experts for a snail pace growth of smart-phone penetration in tier 3 …

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