Organizations look for the accessibility and versatility of software solutions and data analysis tools without the need to rely on installing and running applications on their own computer systems and data centers. This is where Software as a service” (SaaS) is becoming an increasingly viable choice for them. SaaS is taking over the cloud computing market. According to a study from IDC, SaaS will account for roughly 60% of public cloud spending by 2020. According to Kahootz, 73% of organizations state that almost all of their apps will be SaaS-powered by 2020. But as every coin has a flip side, various myths regarding SaaS do the rounds of the market.
Vertical SaaS providers can adapt features according to client demand and industry. This helps in effectively addressing customer needs within their niche and results in more flexibility and upselling opportunities, and lower customer acquisition costs. Vertical SaaS also provides the following benefits:
Customer intelligence: It plays a critical role in gaining customer-focused insights by enabling businesses to obtain industry-specific customer data and intelligence.
Pre-defined metrics and KPIs: It is already integrated with KPIs, pre-defined metrics, and analytics that businesses can utilize to assess and address daily and long-term processes and performance.
Business value: Since software is designed to meet industry requirements, it provides a higher degree of business value for company operations and performance.
Improved data governance: Vertical SaaS has the additional benefit of providing increased transparency since it is positioned to address data governance procedures via the inclusion of industry-specific compliance capabilities.
A higher standard: A higher quality service from industry-specific vertical SaaS providers will emerge in 2019 primarily because each developer now aims to distinguish itself from the ever-increasing crowd.
We are awarding some of the best SaaS Solution of the year along with other categories at the 2nd Indian ISV Awards 2018, an initiative from itVARnews (Techplus Media Publication) to acknowledge the best ICT Solutions by ISVs (Independent software vendor), System Integrators, Solution VARs, and MSPs across India. To know more, visit the website now.