The company plans to invest $3 million to build three CXOStudios for creative video content creation by December 2018
CXOTv, a TechPlus Media initiative, has outlined unique strategy to scale user-led Video content platforms and marketplace in line with enterprise data strategy. The company also revealed major investment plans to expand India operations and to increase presence among the IT decision makers community. Within just six months of its presence, the platform has been widely regarded as the first and one-of-a-kind video capsule with repository of industry leadership best practices and trend reports.
CXOTv.news has been featuring insightful discussions and strategic inputs from industry experts, on the topics that concern CXOs and are designed to aid them in taking the right technology decisions to support growth of their organization.
Since its launch over six months CXOtv has build enviable traction among 72,000 CXOs, the platform has garnered support from 79 Tech organizations including Intel, Oracle, Accenture, Dell, VMware, Fujitsu, Seqrite, Canon, and SAP as customers. In addition, with the rapidly burgeoning demand for B2B content, especially real-time videos and strategic inputs from corporate stalwarts, CXOTv is fast becoming a go-to place for many brands to create their growth strategies using its content library.
Under its new initiative to create user-led content platforms, CXOTv will offer multiple levels of value creation for decision makers.
CXOTv Marketplace – The Marketplace offers integration with TechPlus Media’s LeadXchange platform to provide an opportunity to Tier-1 and -2 CXOs to create networks and access over 35,000 IT solution providers, independent software vendors (ISV), managed service providers (MSP), and system integrators. The unique initiative will democratize technology and enable better identification of right technology partners and solution providers, empowering CXOs to save costs and efforts.
CXOTv Mentors – It is a platform for Tier-1 CXO community to act as mentors by providing strategic insights and best practices. Besides high grade mentorship content from Tier-1 CXOs, the platform will showcase case studies on their use of technology and strategies that helped them stay ahead of the competition.
CXOTv Community will be an amalgamation of Tier-1 and -2 CXOs that operate in technology user communities across verticals and markets including fintech, health, education, IT and so on. The platform will lead conversations among CXOs on industry challenges, pain points as well as best practices. It will indeed prove to be a perfect platform to share innovations and disruptive ideas to enable peer-to-peer learning.
Live Streaming will enable Tech Marketers to broadcast their corporate event live to a much larger audience without any additional cost.
Speaking on the realignment of CXOTv.news with the CXO community, Anuj Singhal, Founder & CEO, Techplus Media, said, “We are highly excited to offer the first video platform to connect CXO community for peer learning and to democratize technology. With our distinctive initiative we are empowering CXOs with access to a wide network of solution providers, systems integrators, MSPs, and ISVs through our Marketplace.”
He further highlighted that in a value-conscious market like India, the demand for localized B2B content from CXOs is increasing like never before. “The deep expertise that Indian leaders bring to the table is an extremely valuable asset to the CXOTv content library. In fact, the localized content is regarded as highly valuable compared to global information, which may not be relevant in the Indian context.”
In a concerted effort to provide highly valuable B2B content and networking opportunities on its unique platforms, CXOTv plans to invest $3 million to build three CXOStudios in Delhi, Mumbai, and Bengaluru for creative video content creation by December 2018. The company targets to add over 1 million CXOs to its fold by 2019 and become the most reputed and biggest information asset for IT decision makers. The company also has plans to increase its headcount to 400 to fortify its growth strategy.