85 percent of analytics projects fail due to a convergence of both technology-related and business process problems. However, the technology side does have considerable influence over business-related issues like user adoption. These are the top must-have features for an analytics platform:
Customizable Interface and UX
Lack of customization and a static user experience (UX) that belies the fact that users are working with third-party software is one of the traditional drawbacks of buying data and analytic applications instead of building your own. Developers get the best of both worlds while using a sophisticated data and analytics platform.
Integration With Many Data Sources
A sophisticated analytics tool is only as powerful as the data that fuels them. When looking at data and analytics platforms, data connection and integration can be one of the biggest pain points (or differentiators). For instance, some platforms may require you to build additional data layers to bridge the gap between their technology and yours. Hence either look for a platform that will easily integrate with a range of different data sources or find a vendor who is willing to work with you to ensure seamless integration with your proprietary data sources.
Platforms that offer only the ability to read from a database typically lead to messy data and leads to ease of maintenance. Look for a solution that also allows users to write back to the database for truly seamless analytics. This reduces problems like duplicate entries or out-of-date information and since other tools can leverage analytic outputs, it also enables your analytics to become more sophisticated. Time savings is another key advantage of write-back functionality. People across your organization will spend far less time cleaning up data because users don’t have to go back to the database to update entries manually.
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