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Amazon India introduces one-of-a-kind Virtual Reality Experience for Prime Day

  • Amazon Prime Day Experience Zones have been set up in top malls across Bangalore, Delhi, Mumbai, Chennai and Kolkata
  • Customers can experience hundreds of new products by brands such as OnePlus, Nestle NesPlus, Marks & Spencer, GAP, Bosch, HP, Sennheiser and more before their official launch on Prime Day
  • Customers can view products in life-size, inspect products up close, enjoy 360 degree views and evaluate products in the environment that they are likely to use it in

For Prime Day this year, Amazon India will offer a one-of-a-kind virtual reality (VR) experience to customers in India’s top metros. Until July 17, customers in Bangalore, Delhi, Mumbai, Chennai and Kolkata can visit top malls to experience hundreds of new products launching exclusively on Prime DayAmazon-Prime-Day

Aimed at bringing the touch-and-try charm to online shopping, Amazon Prime Day Experience Zoneswill allow customers to enjoy an immersive experience before buying a product. Theycan view products in life-size, inspect products up close, enjoy 360 degree views and evaluate products in the environment that they are likely to use it in. Apart from product launches,customers will get a virtual theatre experience and enjoy trailers of the 7 Prime Video titles premiering for Prime Day, including the latest Bollywood blockbuster Raazi andthe all-new Amazon Prime Original series Comicstaan,in a virtual theatre experience.

Prime Day is an exclusive 36-hour celebration from 12 noon on July 16 to midnight on July 17 where Prime members enjoy over 200 exclusive launches, blockbuster deals and entertainment premiers. Amazon has partnered with top brands such as OnePlus, Nestlé NesPlus,Marks & Spencer, Bosch, HP, Acer, GAP, Asics and more to launch over 200 new products on Prime Day, available first to Prime membersin India.

Explaining the concept, Akshay Sahi, Director & Head of Prime, Amazon India, said “Prime is designed to make life easier, more convenient and more fun for customers. With this virtual reality experience, we are helping customers discover and experience great products that are yet to launch. Customers can check the fit & fall of the latest Marks & Spencer dress on a 360 degree hologram, pick up an Amrapali necklace and inspect the intricate details up close, open a Bosch microwave placed in a kitchen countertop to visualize how it would look in their home, play with an Iron Manfigurine from Hasbroin virtual reality and more.All this, while having fun in the Prime Day world.”

Customers can visit Amazon Prime Day Experience Zones in top malls in Bangalore, Delhi, Mumbai, Chennai and Kolkata until July 17th. TheseExperience Zones are located in the atriums of malls and are open to all visitors, free of charge. Prime members will get priority access to this unique experience.At the Experience Zones, customers can also take selfies against the Prime Day wall, share their experiences on social media by tagging#PrimeDayVR& #AmazonPrimeDayand participate in quizzes to win special Prime Day merchandise.

Amazon Prime DayExperience Zones will beoperationaluntil 17 July from 12 noon to 8 p.m.

Not a Prime member yet? Customers can join Prime now for ₹129/month at www.amazon.in/prime to enjoy Prime benefits including free fast delivery, unlimited video, ad-free music streaming, exclusive deals and more.

Every Day Made Better with Prime

Prime is designed to make your life better every single day. Over 100 million Prime members around the world enjoy the many benefits of Prime. In India, this includes unlimited free & fast shipping, unlimited access to award-winning movies & TV shows with Prime Video, unlimited access to millions of songs ad-free with Prime Music, early access to Lightning Deals and more. Members in Delhi NCR, Bengaluru, Hyderabad and Mumbai can enjoy ultra-fast 2-hour delivery on Amazon devices, consumer electronics and everyday essentials on the Prime Now app. Log on to www.amazon.in/prime and become a Prime member today.

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