Mumbai-based Insight Business Machines is targeting M&E customers with BI and analytics solutions integrated with content delivery solutions including the link and bandwidth optimization.
“M&E organizations are highly driven by consumer preferences and behavior. Hence most of the companies are incorporating BI and analytics solutions with their delivery system. These solutions enable them to proactively act on customer complaints and pain points,” explains Neel Shah, Director, Insight.
The company which sees BI and AI to be the future of M&E sector stepped into the industry as a system builder with its Cinemax range of workstations to the likes of Yash Raj Films, BR Films, and producers like Harry Baweja in 1998. However, it soon winded up its system-building business due to stiff competition and moved on to branded workstations.
Insight then started focusing on network solutions and leveraged on existing customers in the vertical. “We partnered with Cisco and also started offering white-labeled storage boxes, and servers from IBM. This enabled us to get into the SI business,” recalls Shah.
The company started with a team of eight sales and pre-sales personnel and invested roughly Rs 30 lakh in training and manpower. It adopted a strategy to collaborate with entities offering consultancy to M&E customers. “This helped us to double our customer base and acquire clients across the country,” Shah says.
The company tapped a TRP company, Time Monitoring, and implemented a networking solution which led to bagging big names like Sony and Zee Network.
Insight has also been successful in establishing IT infrastructure for private FM radio stations throughout the country. The company provided workstations, servers, networking, and storage for 144 radio stations of 18 FM radio companies between 2006 and 2009. “We still manage the IT for six FM radio stations and have accomplished various infrastructure refresh projects for many FM radio companies,” he informs.
The company has recently implemented a large multi-city project for IndusInd Media & Communications Limited (IMCL). The project entailed connectivity infrastructure, Oracle Exadata, information security and 24/7 helpdesk solutions. Insight is expanding the project with the analytics solution linked with CRM to streamline and enhance complaint management and user experience.
“We have expanded our M&E team strength to over 19, and have five BI projects in the pipeline. With growing demand for BI and AI solutions, we expect our revenues from M&E sector to rise sharply,” concludes Shah.
The company works with large customers including Eros Now, IMCL, Prana Communications, Century Communications, Quality Labs, Crest, Red Chillies and Prime Focus.