It was a festive, year-end meeting of the Association of System Integrators and IT Retailers in Technology (ASIRT), held at the Interlink Banquets, Vidyavihar, on 20th December 2017. The Techday event marked the completion of yet another successful year of collaboration and growth, as members interacted with each other and shared their insights about the high points in their careers, the key learning’s in their life and also lessons/ observations that benefitted them from ASIRT. As a retrospect, members were urged to reflect upon their own strengths and weaknesses and also share their resolutions for the coming year.
On the business front too, this was an evening filled with unique business offerings from four brand partners, with eScan Enterprise Security & Antivirus solutions, Edimax networking and remote surveillance systems, Polaris Office software solutions and Hewlett Packard (HP), all of whom shared their products and services along with rewarding partner benefits.
eScan, an ISO 14001 certified company has been a leading provider of secure, reliable and scalable IT systems and network security solutions. Rahul Joshi, AVP, National Channel Sales, Micro World Technologies Pvt. Ltd., and his team highlighted unique services and products for threat management like USB device management, Mobile device management (MDM), security information and events management (SIEM) as well as eScan product segregation products for businesses. They also discussed unique partner benefits and innovative plans for channel partners.
Edimax network and remote surveillance systems shared insights into their long range PoE switches, the innovative WISP broadband router and their customized solutions across sectors in India, including services for religious spots, hospitals, educational institutes and media houses.
Polaris Office Solutions shared some of the key features of their office suite, including the PDF edit and save as document feature, the unique access to Indian language typing without 3rd party installations and easy compatibility across platforms. Speaking on the partner benefits and growth plans, Mr. Manoj Jena, National Head Sales, West & South India,Infraware Inc.,said, “Our marketing strategy is focused on reaching out to corporate segment across sectors like banking, finance, education etc. This sector is widely accessible mainly through System Integrators and IT Retailers who facilitate the awareness and sales of our cost effective software as part of their larger integration plan.”
HP showcased their latest, high end range of laptops and computers as well as their latest offerings into the gaming segment. The discussionalso offered in-depth information on business opportunities for members and channel partners. Speaking about the choice of ASIRT as a platform for expanding their network, Mr. Anirudh Rawat, Zonal Manager, Hewlett Packard India Sales Pvt. Ltd., said, “We have retained our global position as the No. 1 brand not just by increasing the number of units sold, but also due to the focus on high end, premium products. As a B2C brand, we operate through retail outlets as well as through the System Integrators, who help facilitate the sale of our key products as part of their larger customized Integration projects.”
While the insightful partner presentations kept the business engagement high, the intermediary contests and games among the members ensured the festive cheer was maintained throughout the evening.