While briefing on the changing customer behavior with AI and VR, and how IoT will transform the IT landscape, Ravi Pinto, Director, Cloud Platform, Oracle India, spoke to Amit Singh to elaborate on his outlook for IT in 2018
What is your outlook for IT in 2018?
Cloud has become a powerful engine of digital transformation across the world. The public cloud services market in India is projected to grow by 38 percent in 2017 to total $1.81 billion, according to Gartner. Infrastructure-as-a-Service (IaaS) will continue to drive the growth in 2018 as it is projected to grow at 49.2 percent, followed by 33 percent in Software-as-a-Service (SaaS) and 32.1 percent in Platform-as-a-Service (PaaS).
According to Gartner, IT spending in India is expected to grow over 9 percent to $87.1billion in 2018. Cloud is increasingly becoming a viable option for CIOs. While large enterprises in sectors such as BFSI will continue to be early movers in new technologies, we are also seeing uptake in other sectors for IoT, Blockchain, artificial intelligence (AI)/ machine learning (ML) to grow their business.
In fact, 2018 will be a defining year for ML, as AI gets embedded further into business.
How will AI and VR change the customer buying behavior in India?
AI, VR and IoT present the opportunity to better anticipate consumers’ buying behavior and future purchases. However, when enterprises are rolling out new experiences to consumers, establishing a strong foundation of trust is critical to success. If brands overstep, the reaction can even be visceral.
One of our researches ‘Oracle Retail 2025’ reveals that 64 percent respondents liked the option of using virtual reality to navigate a personalized in-store experience and having a hand-picked wardrobe to try on in-store. Clearly, there’s huge potential across industries.
How do you see IoT transforming IT landscape?
The ecosystem of interconnected things and the technology that manages them is expected to have a market potential of $15 billion by 2020 in India alone. IoT will play a major role in the transformation of India into a digital economy – as the catalyst that empowers citizens by providing them with transparent governance and services (education, health, legal, financial and safety, amongst others) at their fingertips. At the heart of this transformation will be a re-engineering and digitizing of government processes, using IT and supporting database and cloud infrastructure to simplify, improve and optimize various government functions.
What are the trends you see in the Big Data and analytics space in 2018?
Traditional BI and analytics approaches don’t deliver the detailed predictive insights and simply can’t satisfy the emerging customer expectations in this new world order created by big data and the cloud.
We are seeing customers asking for actionable insights to be not just embedded within cloud applications via SaaS, but also in bespoke apps and this is specifically being asked for ‘Cloud First’ or ‘Born-in-the-cloud-Apps.’ The trend we see is leveraging the cloud platform to do exactly that. We also see the need for tools that do not make assumptions on fixed data structures or data models but are able to analyze data in a very flexible manner from varied data sources including social channels, open data etc.
How large is the demand for technologies like SDN in India?
According to a leading analyst firm, the software-defined networking market will grow from $6.2 million in 2013 to over $1 billion by 2018 in Asia/Pacific (excluding Japan). Key factors that are enabling this shift include cloud, IoT, and a maturing market for server and application virtualization. It’s imperative for the network bandwidth to change according to the shifting workload. SDN accommodates this factor with rapid provisioning, reconfiguration and de-provisioning of what were traditionally fixed line services.
According to a recent IDC forecast, the worldwide SDN market will have a CAGR of 53.9 percent from 2014 to 2020 and will be worth nearly $12.5 billion in 2020. Hyper converged infrastructure is expected to witness widespread adoption in India in the coming months.