LAVA announced the launch of its in-house designed and manufactured smartphones in the ‘Z Series’ – Z60, Z70, Z80 and Z90. The Z series from LAVA focuses on providing great product experience with high end camera features like Dual Bokeh Mode and Dual Camera. The company also announced the first-ever offer for consumers – ‘LAVA Money Back Challenge’.
The new range of Z smartphones offer premium features: –
Z60 comes with Bokeh Mode in both the front and rear cameras. This Dual Bokeh feature makes the photographs appealing by making the objects stand out from the background.
Z70 is equipped with a Fast fingerprint scanner with App encryption. You can select Apps that can be unlocked using the finger print scanner.
Z80 is a light-weight device with Piano finish design and Dual Bokeh Mode.
Z90 has a Dual Camera to provide more visible and sharp images in low light in addition to the Dual Bokeh feature.
The devices are priced between Rs. 5,500/- and Rs. 10,750/- and will be available at retail stores across India and on all major e-commerce portals.
The Z series smartphones are also equipped with Microsoft SwiftKey keyboard which offers multi-lingual read and write option. The devices come with Android 7.0 Nougat operating system.
With an established Research & Development (R&D) Centre, LAVA is in the process of spearheading the R&D roadmap amongst Indian mobile handset manufacturers in the country. At the in-house R&D Centre, with over 700-member strong team of engineers, the company undertakes key processes of mobile handset manufacturing such as – hardware design and engineering, mechanical design, industrial design, software development for Android based smartphones and feature phones, quality assurance and quality control, manufacturing and assembly and testing.
LAVA’s India-based Design Centre has kicked off operations and will be rolling out the devices, designed locally, by the end of 2017.