Rishu Sharma, Associate Research Manager, IDC, spoke to Amit Singh about the burgeoning enterprise mobility market and how is it shaping the mobility strategy for businesses
Please tell us about the enterprise mobility market in India.
As per IDC’s Worldwide Semi-annual Mobility Spending Guide, the enterprise mobility revenues in India (including hardware, software and services) are expected to grow rapidly to reach $15.2 billion in 2020, from $12.7 billion in 2016, achieving a CAGR of 5 percent.
Although hardware and connectivity services dominate mobility spending overall in value terms, enterprise application development and professional services represent the fastest growing areas of mobility. As enterprises continue to push their digital transformation agenda and focus on mobilizing business processes, IDC expects the India market to grow much faster in 2017 to reach $13.7 billion, an increase of 7.8 percent over 2016.
In fact, India will be among the top-3 countries in Asia Pacific for enterprise mobility management (EMM) software spends by 2020.
According to you, how enterprises are developing their mobility strategy with the increasing penetration of smartphones in India?
Mobility is becoming imperative for success in today’s hyper-connected world. Enhancing customer experience, improving decision-making and exploring new opportunities are the leading factors for Indian enterprises’ overall mobile strategy.
As per our estimates, over 60 percent of the enterprises consider mobility as a strategic move, while 33 percent believe that mobility drives competitive differentiation, innovation and business transformation.
In fact, the growth in enterprise mobility is fuelled by the proliferation of smartphones. The growing penetration of the devices in India has increased not only the mobile users but also their online presence. As enterprises move towards a “mobile-first” approach, embracing smartphones is becoming imperative. Enterprises are considering not only the device and policy management, but also other aspects including security, fragmentation, life cycle management, complexity of solutions and legal accountability.
What are the key trends and wave of changes you are witnessing in this market?
Enterprises are changing the way they operate with the advent and pervasiveness of digital transformation. The canvas of enterprise mobility has expanded to encompass new device categories, burgeoning mobile app development and management, analytics for personalized user experience, and data protection, beyond its earlier focus just on device management.
Some of the trends that we are witnessing include:
- Enterprises are utilizing machine learning to build intelligence into their applications through analytics and cognitive technologies to harness user data to provide a more holistic experience to users.
- Convergence in operating systems as well as new device types and use-cases entering the organization is forcing the decision-makers to re-think their security and management strategies, especially as 1/3rd of Indian organizations state security as the #1 barrier to adopt mobility solutions.
- As more business use cases emerge for new device categories, such as IoT and augmented reality and virtual reality (AR/VR), the landscape and scope of mobility is increasing exponentially.
- Mobile analytics which includes usage patterns associated with mobile networks help companies build an integrated enterprise mobility strategy. The insights on the choice of device, service plan, and mobility program will enable enterprises to make an effective mobility plan.
What is the adoption you observe among the enterprise and SMB customers toward enterprise mobility?
Mobility adoption among Indian organizations continues to gain steady traction, with most businesses already having some form of basic mobility services in place. These organizations are now looking to leverage mobility to drive a more engaging and personal user experience.
Among the top initiatives for the next 24 months, most Indian enterprises listed launching BYOD initiatives for smartphones, tablets and laptops as one of their top priorities. About 22 percent of the Indian organizations have a basic MDM, allowing limited choice of devices with a primary goal of locking functions on device.
Having said that, enterprises in India still fall in the ‘opportunistic stage’ in the IDC’s Enterprise Mobility MaturityScape, depicting that they are still on the path toward mobilizing the individual through devices. Nearly 4 out of 10 organizations in India have deployed tablets as part of business process mobility initiative. For SMBs, the drivers to adopt enterprise mobility include device maturity, LoB IT purchasing and familiarity with Microsoft Windows 10 and Office 365.