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Home » INTERVIEW » Murugesan Ram, Director – Sales & Marketing, Belden India & SAARC On Channel Strategy

Murugesan Ram, Director – Sales & Marketing, Belden India & SAARC On Channel Strategy

 

1. What are Belden’s priorities for the Indian market? What new opportunities do you see in this
dynamically growing region?

Automation and orchestration are becoming high priorities for Indian CIOs and to address this, highly reliable networks are needed. Tremendous growth in mobility and increased adoption of unified communications, cloud computing and collaboration services offer huge opportunities. India is a promising IT infrastructure market and growth is expected to be triggered by investment in the areas of convergence, mobility, analytics and virtualization. Enterprise networking is a key segment and data center modernization initiatives is contributing largely to its growth, as Indian enterprises are focusing on building intelligent data centre’s while optimizing existing hardware assets.

Mr Murugesan Ram Sales Marketing Director Belden India SAARC
Mr Murugesan Ram, Sales Marketing Director, Belden India

2. How Belden plans to have greater market penetration in the Indian enterprise segment? What
will be your strategy to strengthen Belden’s presence in India?

Belden has offices in major cities like Bangalore, Mumbai, Gurgaon and Chennaialong with a vast network of channel partners to better serve its customers and their markets. By placing a focus on specific market segments for growth and accelerating the shift to new business models, we are equipped to deliver tailored solutions, to enable new business opportunities.

There is a growing demand for high-speed network infrastructure. The rising use of HD content, voice; data services and remote access of applications will continue to drive the demand for structured cabling in the coming years. To address enterprises and SME sector across all key verticals, we have
an extensive product-line and working towards building a strong network of partners, resellers and value added distributors.

3. What are the current partnerships you have in India?

Our partners play a significant role in helping customers choose the right solution and deploy it. We continuously work towards empowering our channel partners with a wide and unique portfolio of products and solutions.

Ingram Micro is our national distributor for enterprise business segment and we have regional distributors in all major cities in India; SAARC. We have trained and certified more than 100 well known; established system integrators spread across the country.  We also have a set of distributors who are specialized to cater to the BAV cables; connectors for Indian market.

We offer our partners, exceptional training; education, product demonstrations, technical; pre- sales support and lead creation. We are focussing significantly on developing our channel eco-system to enable increased market penetration across the country.

4. Consolidating Belden’s market position in India, what will be your offerings in terms of the
products/ solutions?

As an industry leader with an extensive copper; fibre cable and connectivity portfolio, Belden is uniquely positioned to provide complete solution, right from planning to post-installation processes of infrastructure networks, helping to increase uptime and security, whilst reducing operating costs and capital expenditure.

Belden places emphasis on specific industry verticals and enables large enterprise, SMEs, IT / ITES, BFSI, hospitality, healthcare, government, education and manufacturing customers to accelerate their digital evolution. Belden will focus on delivering innovative technology that simplify IT infrastructure and enable new business environments.

Our products / solutions offerings for the Indian market :-

Belden has got more than 100 year legacy in the Industry for offering signal transmission solutions. From the Enterprise; Broadcast AV Business unit, we offer end to end cabling and connectivity solutions. Our award winning REVConnect solution is well accepted by our customers and the demand is growing day by day. We do offer Racks; cabinets along with PDUs as part of our solutions.

5. The Government of India is giving major push to develop smart cities. What opportunities do
you see in this emerging segment?

India is an important and emerging market in the APAC region and we see tremendous opportunity in building the communications infrastructure for smart cities. The Government of India vision to improve the ICT infrastructure of smart cities is aligned with our goals to provide advanced structured cabling solutions to India enterprises. Belden’s extensive solutions portfolio would support the needs for high performance and emerging application requirements of smart cities anddeliver advanced communications infrastructure.

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