India is seeing a huge trend of virtualizing infrastructure trend in data centres, on the way to the cloud. With software-defined everything (SDx), virtualization is happening in storage, security and networking as well, creating the SDDC. Clearly, digital disruption is the way forward for Indian enterprise. But the public cloud isn’t always the most suitable solution for various reasons. HPE Synergy makes it possible to deploy business-critical applications to a bare metal infrastructure reliably with cloud-like speed, says Vikram K, Director, Data Centre and Hybrid Cloud, Hewlett Packard Enterprise India.
1. How are data centres evolving? What trends are you witnessing in this space?
The Indian data centre industry is passing through an interesting phase. The biggest trend in data centres is the demand to virtualize infrastructure and the rush towards the cloud. We are also witnessing a software-defined everything (SDx) scenario where virtualization is not just happening on servers but also with storage, security and networking elements, which is leading to a software-defined data centre (SDDC) environment. Additionally, as companies continue to move to cloud, demand for instant access to applications and services with high quality user experience, puts pressure on legacy network architecture.
HPE’s new compute strategy shifts the focus from discreet silos to a vast pool of processing resources that can be located anywhere, scaled to any workload and available at all times. This vision allows companies to:
- Dynamically align IT resources to support key business goals.
- Capitalize on opportunities in real-time by synthesizing traditional IT with cloud – moving to a truly software-defined environment.
- Boost business performance and improve the economics in the data centre with lower costs.
2. Do you think cloud adds value to SMBs? What are HPE’s offerings in this area?
Resource-constrained SMBs are increasingly embracing a hybrid mix of on-prem and cloud infrastructure to help provide agility and efficiency as they grow. To support the right mix, HPE recently announced enhancements to its leading HPE StoreEasy Storage family including integrated cloud backup with Microsoft Azure as well as an expansion to the award-winning HPE ProLiant Easy Connect hybrid cloud platform and HPE Flex Solutions.
In addition, new enhancements to flash-ready HPE StoreVirtual 3200 Storage give even the most budget-constrained customers the ability to scale their storage up, out and across to meet changing business needs while also supporting a diverse set of unified file and block workloads – a first for the entry storage market.
3. What are HPE’s offerings in the Hybrid IT space?
The era of digital disruption is predicated on speed and ideas are brought to life in a digital-centric world as software backed by a resilient infrastructure. Whether for regulatory reasons, flexibility, security, or cost, the public cloud isn’t always the most suitable solution. HPE Synergy is the first product that makes it possible to deploy business-critical applications to a bare metal infrastructure reliably with cloud-like speed.
We call it the world’s first product for Composable infrastructure, where compute, storage and networking come together as fluid resource pools that can be activated for any style or size of workload. From DevOps-driven smartphone apps that are built in weeks to hardened and highly secure financial systems, HPE Synergy has been designed from the ground up to orchestrate data center resources according to the needs of the software it supports.
4. How do you help your customers leverage analytics, which is expected to play a key role in decision making across SMBs?
HPE Hyper Converged 380 Operating Environment 2.0 (HC 380 2.0) is a new release of HPE’s all-in-one software-defined virtualization solution, bringing composable capabilities to hyper converged systems, enabling IT operators to act as an internal service provider of virtual environments. HPE HC 380 2.0 builds off the March 2016 release of HC 380. The update introduces new multi-tenant workspaces that enable IT operators to quickly and easily compose and recompose virtual machines (VMs) instantly from a single resource pool for individual’s or workgroup’s immediate use based on their unique resource needs and allowing line of business managers to more efficiently utilize resources available to them. HPE HC 380 2.0 also offers improved analytics, providing IT managers with insight and trend data to ensure that required resources are available when needed and to predict future needs so IT can add capacity before developers even know they need it.
HPE HC 380 2.0 also delivers an improved, more intuitive self-service portal, making it easier for lines of business to start developing in their own VM environment, letting developers build at cloud speed, while letting IT retain control to meet organizational policies and any necessary regulatory requirements.
5. What solutions do you offer related to automation and IoT?
With the proliferation of IoT devices, organizations are challenged to process and analyse, in real-time, the petabytes of data these devices are generating every day. HPE continues to leverage its position as #1 in servers to enlist best-in-class ecosystem partners to solve the complex needs of our IoT customers. Recent Server innovation from HPE – Edgeline EL1000 and Edgeline EL4000 converged systems for IoT – integrates compute, storage, data capture, control and enterprise-class systems and device management. These systems are built to thrive in hardened environments and handle shock, vibration and extreme temperatures.
Customers looking for an industry, vertical, and client-agnostic solution with maximum scalability, modularity, and versatility have also taken interest in the HPE Universal IoT Platform. The solution enables customers to manage their IoT solutions and deliver value through monetizing the vast amount of data generated by connected devices and making it available to enterprise-specific applications.
For example, Tata Communications recently worked with HPE to support the roll-out of India’s first LoRaWAN based network. The network is part of Tata Communications long-term strategy to create mobile platforms and ecosystems that enable its partners and customers to connect people and IoT-connected devices seamlessly on a global scale. The project involves connecting devices, applications and other IoT solutions over the LoRa network in smart buildings, campus, utilities, fleet management, security and healthcare services in nearly 2,000 communities, covering over 400 million people, making it the first-of-its-kind initiative in India.
We also launched the HPE IoT Innovation Labs, including the one in Bangalore, to help customers envision how IoT can be applied in their industry, build and test IoT applications and access technical expertise.
Beyond solutions, HPE Pointnext, our world-class services organizations, also offers consulting expertise and services for customers interested to adopt increased automation and IoT in their organizations for accelerated business outcomes.
6. How does HPE enable SMBs to accelerate their growth?
SMBs play a critical role in driving economic growth, and they are a very important segment for HPE. For today’s SMBs, the need to innovate to stay in business is greater than ever. With continual pressure to accelerate business decisions and unstructured data doubling every 18 to 24 months, the ability to quickly and efficiently harness the value of information is critical for success. Servers and storage play a key role in helping these businesses make key decisions quickly as well as provide a safe repository to store their information – a key asset for the business.
To strengthen HPE’s leadership in these segments, we are marking several key product announcements:
- Enhancements to the HPE StoreEasy Storage family
- Expansion of the HPE ProLiant Easy Connect hybrid cloud platform and HPE Flex Solutions, including the launch of the new HPE ProLiant Easy Connect ML110 Managed Hybrid Server
- Enhancements to flash-ready HPE StoreVirtual 3200 Storage
7. HPE relies heavily on channel partners across markets. What are your plans for adding schemes that benefit or add to enablement of channel partners?
Last year, at the Global Partner Conference (GPC), HPE announced new offerings and expanded resources specifically designed to help channel partners navigate and accelerate their growth in a highly dynamic technology landscape. HPE’s industry-leading Partner Ready program was expanded to deliver additional resources to partners of all sizes and specialties, including: the integration of competencies designed to help partners capture additional market share, a revamped Partner Ready Service Provider (PRSP) Program, as well as an updated suite of ready-made partner marketing resources.
In addition to the strategic expansion of the Partner Ready program, HPE introduced updated hardware and services designed to deliver on the promise of enterprise mobility. These innovative builds cross HPE product lines, including cloud, storage, hyper-converged computing and more.