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Birlasoft Announces TruView for Media & Entertainment industry

Leverages Salesforce’s cloud, mobile and data science technologies and Apttus’ Intelligent Cloud to accelerate business transformation

Birlasoft (India) Limited, a leading global information technology company, and Salesforce Platinum Partner, in partnership with Apttus, a category-defining Quote-to-Cash solution provider, today announced the launch of TruView CLM, a Salesforce Fullforce solution for the media & entertainment industry. With the Fullforce Solution, customers benefit from Birlasoft’s expertise in media & entertainment. This proven solution can provide faster and more predictable deployments for customers, empowering them to connect with their customers in entirely new ways — and truly become customer companies.Birlasoft

The partnership combines Birlasoft’s global CRM delivery and industry capabilities, built on the Salesforce platform, with Apttus’ unique CLM solution, to deliver a purpose-built solution for the entertainment industry.

TruView CLM is aimed at simplifying the contract management process for the media and entertainment industry. The Configurable Guided Deal Entry Wizard and Real Time Analytics features of CLM solution gives greater visibility into talent and license deals. The solution will enhance negotiation capabilities of the organizations by providing a complete view of all data points of past deals, normalizing talent fees by leveraging analytics and increasing visibility into details by extracting dormant data from the contracts seamlessly.

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